Privacy policy

Privacy Policy

Last updated: 17 April 2026

This Privacy Policy explains how Bace Sport Coaching Services - FZCO (“Bace”, “we”, “our”, or “us”) collects, uses, stores, and protects your personal information when you access or use the Bace website, mobile applications, and online services collectively, the “Platform”.

Bace is incorporated under the International Free Zone Authority (IFZA), United Arab Emirates, and complies with applicable data protection laws, including the UAE Personal Data Protection Law (PDPL) and, where applicable, international privacy standards.

By using the Platform, you acknowledge and agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide to Us

When you create an account, purchase a membership, or contact us, we may collect:

  • Full name, email address, and account login details.
  • Payment-related information, processed securely by third-party providers.
  • Communications with customer support.

We do not store full payment card details.

1.2 Information Collected Automatically

When you use the Platform, we may automatically collect:

  • Device type, browser type, and operating system.
  • IP address.
  • Usage data, such as pages viewed, workouts completed, session duration, and interaction patterns.

2. How We Use Your Information

We use your information to:

  • Provide, operate, and maintain the Platform.
  • Create and manage user accounts and memberships.
  • Process payments and manage subscriptions.
  • Improve Content and user experience.
  • Communicate service-related updates and support responses.
  • Monitor Platform performance and security.
  • Comply with legal and regulatory obligations.

3. Legal Basis for Processing

Depending on your location and applicable law, we process personal data based on:

  • Contractual necessity.
  • Legitimate interests.
  • Compliance with legal obligations.
  • Your consent, where required.

4. Sharing of Information

We may share personal data with trusted third parties only where necessary, including:

  • Payment processors.
  • Hosting, analytics, and technology service providers.
  • Legal, regulatory, or governmental authorities when required by law.

We do not sell, rent, or trade your personal data.

5. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes outlined in this Policy.
  • Maintain your account and membership.
  • Comply with legal, tax, or regulatory obligations.

When data is no longer required, it is securely deleted.

6. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or disclosure. However, no system is 100% secure.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access your personal data.
  • Request correction or deletion of your data.
  • Object to or restrict processing.
  • Withdraw consent.

Requests can be sent to: contact@joinbace.com

8. Cookies

Bace uses cookies and similar technologies to improve functionality and analytics. You can manage or disable cookies through your browser settings. Disabling cookies may affect certain Platform features.

9. International Data Transfers

Your information may be stored or processed in countries outside your country of residence. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

10. Children’s Privacy

Bace does not knowingly collect personal data from individuals under the age of 18. If we become aware that such data has been collected, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Continued use of the Platform after changes are posted constitutes acceptance of the revised Policy.

12. Contact Information

For questions or requests relating to this Privacy Policy, please contact:

Bace Sport Coaching Services - FZCO
IFZA Business Park, Dubai, United Arab Emirates
Email: contact@joinbace.com